Top of the range in price and performance. This large European styled cabinet would have featured in fhe top centre of Philips display advertising, manufacturers took great pride in featuring the expensive end of their product range. The picture maqy have shown this set beside the armchair in the illustration of a comfortable study. Sheep and cattle sale results, and the ever important weather report, were all important to people in regional locations. This multi state dial features the reception of stations in their adjacent state areas, local news and events would be the special focus of the evening for farmers, stock traders, and realestate agents.
Advertising and the demise of price regulation. Price fixing was not a negative issue as it maintained the cost of the after sales service purchasers expected from their local supplier. Customers may ocasionaly be need help in illiminate radio noise from one or more of the electrical items in their home or from nearby medical or industrial equipment. This and similar issues would require an onsite visit from a well trained and very diplamatic technician.
Retail price regulation was once an established requirement6. Dealership agreements between sellers / retailewrs and distributors of Major Brand goods involved quality after sales service. These agreements were legaly binding obligations signed off by both parties.